New sdn members

During the last two months, ten new members have joined the Service Design Network. Welcome everyone!

Find out more about our new members:

Parsons The New School for Design | New York, USA
Normative Design | Toronto, Canada
Strategyn  | Cranfield, UK
service works GbR | Cologne, Germany
Eurostar Group Ltd | London, UK
Ministry of Justice New Zealand | Wellington, New Zealand
Taiwan Design Center | Taipei, Taiwan
KIT - Karlsruhe Institute of Technology | Karlsruhe, Germany
Chalmers University of Technology | Göteborg, Sweden
Meld Studios | Stanmore, Australia

Service Design Conference 2010: Call for Contributions open until April 15th!
We would like to invite you to submit abstracts for contributions to the third Service Design Conference “connecting the dots”, 13/14th October 2010, which aims at going on beyond the Service Design basics and strengthening the relation between clients and Service Designers. We are looking for presentations, workshops, client talks, design challenges, experimental formats and innovative interventions on academic research, commercial projects, social case studies and other exploratory work that touches on the processes and implementation of Service Design both in depth and in detail.
We are happy to have won Arne van Oosterom (Design Thinkers), Asier Perez (Funky Projects), Bas Raijmakers (STBY), Birgit Mager (KISD/ SDN), Elena Pacenti (Domus Academy), Felix Somerville-Scharf (Volkswagen AG), Marc Stickdorn (Management Center Innsbruck) and Satu Miettinen (Kupio - University of Design) as the Conference Planning Board!
Find the submission page and more information here!

Touchpoint Issue 4 out soon!
Although the relationship between design and behaviour is not obvious at first glance, design does in many aspects intentionally become the agent or tool that helps influencing the behaviour of people such as customers, employers and employees. Especially the discipline of Service Design can have an important impact on behavioural structures. In creating emotional impact, support structures and networks, implementing roles and role models, changing the physical environment and introducing relevant rewards it has the facilities to build and rebuild behavioural systems. Services are systems of interactions and actions. The behaviour of people within these interactions and actions is thus a crucial part of Service Design.
Be among the first to find a collection of interesting articles on the topic of “Service Design and Behavioural Change” in the fourth issue of Touchpoint, the Service Design journal, which will be published end of April 2010.
Preorder your copy here!

Lucerne University of Applied Sciences and Arts presents: Creative Waves COTEN
The Creative Waves COTEN is a collaborative online research activity exploring Service design for higher education. After a first project in 2005 participants from all over the world will now join forces for seven weeks, with international project convenors and special guests, to work collaboratively within a fully online environment. Participants will form valuable connections with colleagues in worldwide, receiving regular feedback and support from peers, mentors and established professionals through the Omnium interface.
For more information and a detailed description please see the project page. 

ServDes.2010 ExChanging Knowledge
The Nordic Conference on Service Design and Service Innovation, ServDes, is the premier research conference within service design and service innovation. It will take place in Linköping, Sweden, form 1st to 3rd Desember 2010. Within three days the focus will be set on the growing need for research on service design. The topic for this year’s conference is ExChanging Knowledge. ServDes invites contributions from researchers and practitioners that wish to contribute to the development of a knowledge base on service design, and openly discuss challenges of the field. Service Design as a field has established itself as a strong discipline, through efforts in practice and academia. However, publications have mainly focused on establishing Service Design. There is a growing need for original research on Service Design. The ServDes conference is an answer to this call.
Find more information about the conference and the Call for Papers on the ServDes website!

IA Conference 2010 | Service. Design. Thinking.
The annual German IA Conference will be held in Cologne on May 14/15. The topic this year is on "Service. Design. Thinking." Find the conference programme now online, including most of the speakers and workshops. We are looking forward to an interesting conference with a lot of intersections between information architecture and Service Design. One of the keynotes will be held by Birgit Mager, one by Arne van Oosterom of DesignThinkers! Within the general programme the SDN will offer exciting Service Design Events. Registration runs at full speed - make sure to get your ticket!
Go to the conference page for more information.

Service Design Reception
The Service Design Network gladly invites you to the first Service Design Reception. Following up the IA Conference the first official meeting of the SDN Germany the “Service Design Reception” will be held on May 14th. This is the perfect occasion to meet in a casual, inspiring surrounding - not only for members of the Service Design Network, but for everyone interested in the topic of Service Design. We are happily awaiting a brief confirmation at info@service-design-network.org!

Guardian supplement on Service Design
On Monday, 15th of March the British newspaper The Guardian has released a ten page supplement on Service Design! In co-operation with the Service Design Network The Guardian has produced a supplement themed on Service Design and Innovation in partnership with organisations from the Service Design and Innovation markets. Included are many interesting case studies and best practices with perceivable business impact but also enjoyable and easy understandable examples. 10 Pages, 350.000 copies.... great stories!

Find all articles here.

Service Design Network Conference Boston

The Service Design Network is happy to announce another event within the Service Design Network community! On October 29th this year a one day SDN conference will be held in Boston, USA. It will be hosted by Microsoft.  The core planning team is Shelley Evenson, Jamin Hegeman, Birgit Mager and Mark Jones - more details coming up soon!

Betacup Design Competition

58 billion paper coffee cups are thrown away unrecycled each year. The amount of waste resulting from consumer packaging every year is mind-boggling. So reducing the number of paper coffee cups consumed is the initial attempt for this competition. The betacup differs from most contest formats, because it is open. The aim is that with this feedback process ideas will become even better, so you are encouraged to submit ideas early and benefit from the feedback. The Betacup team invites you to submit ideas but also to comment and rate others’ ideas, and engage in discussions with other betacup community members and contest jurors. This international contest starts on April 1, 2010 and ends on June 15.
Find more information and the registration page here.

First Service Design Drinks in Germany
On Friday, 19th of March the very first German Service Design Drinks were held in Cologne! The Service Design Scene of Cologne met to follow up the tradition of Service Design Drinks of London, Amsterdam and Sao Paolo. In the inspiring atmosphere of the bar Hallmackenreuthers a first meeting full of interesting people, lively discussions and future suggestions took place.
Click here for more information on the event. 

Publications from the web

“Can you design a service?” a publication by Jeff Howard
Download PDF here.

“Can we design cities for happiness?” by Jay Walljasper, co-editor of OnTheCommons.org
Click here.

“The Netherlands' Drive to Build a Service Economy” by Jeneanne Rae
Click here.

“Designing value beyond the inflection point” by Marc Fonteijn
Click here.

“Seven Contexts for Service System Design” by Robert J. Glushko
Download PDF here.

Successful service design

“Successful Service Design: Turning Innovation Into Practice” is a website created by the UK’s Cabinet Office that provides a robust guide to Service Design. The site that also contains an extensive library, offers “a stage by stage" approach for teams taking on complex problems related to public service reform with critical questions to ask and key tools such as checklists and templates that you can use to ensure you get the best possible results.”

Find out more here.  

Design Thinking for Social Innovation by Tim Brown and  Jocelyn Wyatt

Traditionally, designers focused their attention on improving the look and functionality of products. In recent years designers have broadened their approach, creating entire systems to deliver products and services. An article that describes not only the origin of design thinking, but it’s newest appliances, such as within non-profit organisations.
Read more here.

Parsons launches MFA in Transdisciplinary Design

Parsons The New School for Design is announcing a new Master of Fine Arts in Transdisciplinary Design, which will launch in Fall 2010. The new program will serve as a laboratory to empower designers to face the complex challenges of today's 24/7, global culture through new forms of collaborative, cross-disciplinary practice. Parsons' new graduate programme in Transdisciplinary Design is focused on studio-based projects that bring together experts from a variety of backgrounds and points of view to tackle real-world challenges.

For more information on the Transdisciplinary Design program, visit the programme site!

SCAD is hiring
SCAD Savannah seeks candidates for a full-time senior-level faculty position in Industrial Design and Service Design to strengthen its investment in an energetic, robust and growing industrial design program. The ideal candidate for this need will be driven to develop cutting-edge content and to establish a leadership role in the field. The successful candidate will possess classic industrial design competency as well as the ability to contribute to a progressive platform of programs that includes Service Design, Interaction Design, Design Management and Design for Sustainability. The position requires a minimum of five years documented design experience developing innovative concepts and experiences at a senior level; the ability to work across a range of digital media from 2-D to 3-D; a thorough understanding of research and design methods; creativity and flair; strong project management skills; excellent communication skills; and a passion for inspiring and teaching.
To apply online, please submit curriculum vitae, samples of own and student's work (if applicable), and an unofficial copy of the transcript showing your highest degree to SCAD’s website or contact Human resources for further questions.